In 2014, we wrote about “A New Approach to Small Business Energy Efficiency,” in which we described the unique barriers—time, knowledge, and trust—that small businesses face in identifying and enacting energy efficiency improvements. We proposed that the best solution may not be a technological one, but a social one—partnering with individuals who have existing relationships with small businesses in their community and training them as “energy coaches” who can provide the commitment, information, and trust that resource-limited business owners require. Continue reading »